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Editorial

HEAT UP THE HOTTEST MUSIC FESTIVALS WITH BACARDÍ

4 min read

Life Is Beautiful, Bonnaroo, Seven Peaks, Astroworld and Governors Ball - join us!

At BACARDÍ we live for music festivals – the beat, the buzz, the absolute blast of that endless summer music festival feeling. You know that we always bring the party wherever we go, so we absolutely can’t wait to bring that back to festivals next year. Until then, here’s how we’ve been keeping things hot…

Life is Beautiful festival 2019

2019 – THAT UNFORGETTABLE SUMMER

In 2019, BACARDÍ got festival dance floors moving like no tomorrow at Governors Ball, Bonnaroo, Dierks Bentley’s Seven Peaks, Travis Scott’s Astroworld and of course, Life Is Beautiful…

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GOVERNORS BALL

GOVERNORS BALL

The BACARDÍ Stage is already warming up for you at the next Governors Ball…get a taste of BACARDÍ Bay last year in the meantime.

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BONNAROO

BONNAROO

What about the sun and sand at Bonnaroo? Our sizzling hot Oasis is just getting started for 2021.

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SEVEN PEAKS

SEVEN PEAKS

Dierks Bentley’s country music fest Seven Peaks is ready to rock again. Get set to savor BACARDÍ cocktails from your hammock while you gaze at those beautiful Colorado mountains.

ASTRO WORLD FESTIVAL

ASTROWORLD

As for Travis Scott’s Astroworld, we know that this one-of-a-kind dystopian wonderland is set to be even crazier next time around – don’t miss it!

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LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

For a taste of the heat you’ve got coming in 2021, take a look at what was going down at the BACARDÍ Art Motel at Life is Beautiful 2019.

MICHAEL BRUN

MICHAEL BRUN X AWOL: BAYO X BACARDÍ

First, we got with Michael Brun x AWOL to create the first ever geo-fenced virtual concert tour in Chicago, Miami, and Los Angeles. We had local bars and their amazing bartenders to create custom cocktails tailored to each city and delivered to fans’ doors for their own incredible house parties!

PHOTO FROM @AMYALLEN INSTAGRAM

“INSIDE LANDS” WITH OUTSIDE LANDS

In August we brought “Inside Lands” to life with Outside Lands – creating a two day virtual festival serving insanely good custom cocktails to festival viewers’ homes, thanks to Rye on the Road.

MAJOR LAZER CARNIVAL

Major Lazer brought London’s Notting Hill Carnival (virtually) to the world on Twitch. We were happy to bring this to life and help to keep the spirit of global live music well and truly kicking!

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WYCLEAF JEAN

RUN THAT BACK

Catch Run That Back on YouTube – the 12-episode show from Wyclef Jean (music visionary and big rum fan!) – as he firetalks with other greats. You cant miss it.

WATCH HERE

“ONCE YOU MOVE PEOPLE, EVERYTHING ELSE ALIGNS.” - WYCLEF

2021 AND BEYOND – KEEP ON DOING WHAT MOVES YOU

We absolutely can’t wait to see you amazing folk again on the dance floor next summer for a toast and a dance and to celebrate life in true BACARDÍ style.

Stay tuned here for all the upcoming festivals we’ll be at to keep that beat blasting. So far, we’re already getting goosebumps for:

Bonnaroo
Sept 4, 5, 6, 2021

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Life is Beautiful
Sept 18, 19, 20, 2021

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Of course, no matter which festivals you end up at, remember that when you and your besties Do What Moves You, everything will flow in the right way.

Looking for a bit of cocktail inspiration for your festival pre-party?! Find your signature rum cocktail.