BACARDÍ DO WHAT
MOVES YOU

Enjoy this inspiring celebration of freedom and individuality. In a small Caribbean town, five friends come together to dance. With every move they make they create a unique sound or beat. They're not dancing to music – they're creating their own music, their own joy.

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WHAT ELSE IS HAPPENING?

Sound Of Rum

BACARDÍ
SOUND OF RUM

This fascinating four part documentary series traces the history of Caribbean music, and how today its energy and rhythms are enjoyed throughout the world.

Campaign No Commission

BACARDÍ
NO COMMISSION

No Commission is BACARDÍ's unique art and music platform, showcasing the very best in emerging and established talent with all sales going back to the artist.