BACARDÍ SOUND OF
RUM

From carnival to street sound systems, Caribbean music has a unique energy and rhythm. This documentary series traces its history from island origins to being one of the most powerful influences in Western music. Lighthearted and uplifting, each film features music and insights from grass roots legends and stars of today.

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WHAT ELSE IS HAPPENING?

Do what moves you

DO WHAT
MOVES YOU

Enjoy this celebration of freedom and expression in dance. Every dancer is an instrument. Their skill is breathtaking, their joy addictive.

Campaign No Commission

BACARDÍ
NO COMMISSION

No Commission is BACARDÍ's unique art and music platform showcasing the very best in emerging and established talent where all sales go back to the artist.