BACARDÍ DO WHAT
MOVES YOU

Enjoy BACARDÍ’s new brand campaign, “Pass the Beat”, where global superstars Anitta and Major Lazer visually reenact the process through which artists inspire other artists, passing on their energy and creativity from one to another. The new song “Make it Hot” pays homage to the contagious energy you feel when you blend great music, vibes from the crowd and BACARDÍ rum.

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WHAT ELSE IS HAPPENING?

BACARDÍ
SOUND OF RUM

This fascinating four part documentary series traces the history of Caribbean music, and how today its energy and rhythms are enjoyed throughout the world.

BACARDÍ
NO COMMISSION

No Commission is BACARDÍ's unique art and music platform, showcasing the very best in emerging and established talent with all sales going back to the artist.