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BACARDÍ Music Liberates Music
3 MINUTE READ
Music Liberates Music is an ongoing program to champion underrepresented voices in the music industry. This year, BACARDÍ partners with GRAMMY-winning producer and longtime collaborator, Boi-1da, and high end streetwear brand NAHMIAS, to drop an innovative, new kind of music distribution model – the Wearable Album. The first-of-its-kind capsule collection features embedded QR codes integrated into each piece that turns music fans into walking promoters for up-and-coming artists, hand selected by Boi-1da and BACARDÍ. The concept of the Wearable Album brings together worlds of music, fashion, and technology to revolutionize how people discover and stream new music and become fans.
Participating global artists in the program include Ric Wilson, hailing from Chicago, Illinois whose funk and disco-infused take on rap bellows with robust percussion and buoyant vocal flair. Additionally, Londoner and master of musical melding, BenjiFlow, who is an up-and-comer in the MC-driven realm of the UK’s music scene, and wields a rhythmic intermingling of R&B and West African-flavored pop with Brazilian samba and Afro-Cuban influence. And last but not least, Berlin-based singer, songwriter and composer, K.ZIA, whose fusion of R&B, Soul and Pop genres exude groovy Afro-urban riffs and harmonic vocals that whisk listeners into her universe, to round out the next class of Music Liberates Music rising artists.
100% of net profits from the Wearable Album capsule collection will directly benefit the rising talent.