COMMUNITY

PEOPLE ARE AT THE HEART OF OUR BUSINESS

No matter what your BACARDÍ spirit of choice is, there’s a single ingredient that links them all: people. Because we wouldn’t be where we are today without our people and communities. That’s why we invest so much time, effort, and energy into supporting them. Making all moments matter – all around the world.

key Initiatives

OUR PROGRESS

RECYCLING BARRELS

We promote circularity by extending the life cycle of our oak barrels beyond aging our spirits. By upcycling them into Bomba drums for local communities, we reduce waste and celebrate the rich heritage and ancestry of Puerto Rico, fostering a sustainable and vibrant cultural connection.

NURTURING TALENT

We believe in the power of potential. From supporting new bartending talents to helping upcoming musical talents, our initiatives such as ‘Shake Your Future’ and our Center of Excellence proves we’re committed to nurturing talent and empowering individuals to grow.

LA FERIA IN CANTAÑO

Celebrating Puerto Rico’s vibrant heritage, we revived the cherished BACARDÍ Festival ‘La Feria’ in Cataño, honoring the region’s artisans, music, and cuisine. Stewarding local culture while promoting sustainability, part of our sales supported a local non-profit.

liberating music

We believe in the power of music, something we act upon with initiatives like ‘Music Liberates Music’. The program, in collaboration with GRAMMY award-winning producer Boi-1da, amplifies underrepresented voices, supporting artists to create, share, and benefit from their work.

RAISE YOUR SPIRITS

Through our #RaiseYourSpirits initiative, we committed $3 million to support bars and restaurants worldwide, extending a helping hand to the hospitality industry during the pandemic.

shake your future

Our Shake Your Future program trains aspiring bartenders, equipping them with skills that go beyond the bar – thus fostering talent and creating opportunities worldwide.

Florida INTERNATIONAL uniVERSITY

The Bacardí Center of Excellence at Florida International University nurtures aspiring spirits professionals with a focus on innovation, sustainability, and entrepreneurship. We proudly offer a scholarship in memory of Katie McFarland, empowering diverse talents to join the Bacardí family.

belonging at bacardÍ

Where diversity thrives, everyone’s embraced, and true authenticity shines. We’re committed to representation, inclusion, and prosperity for all, supporting through initiatives, partnerships, and fostering an inclusive culture.

WE WANT TO SUPPORT AND CONNECT WITH THE DIVERSE COMMUNITIES WE SERVE.

community

UPCYCLING GLASS

We believe in doing the right thing for our planet and we’re always exploring innovative ways to recycle glass and other materials to reduce waste. Luis Rivera Rivas is a skilled craftsman with a passion for glass doing just that. After being discharged from duty during the Vietnam War, Luis began collecting discarded bottles and transforming them into cups and glasses. Recognizing his talent and commitment to the environment, we welcomed Luis into the BACARDÍ family.

community

REPURPOSING BARRels

Bomba music is a centuries-old art form integral to Puerto Rican culture characterized by its rhythmic complexity, improvisational dance, and the call-and-response interaction between dancers and drummers. By turning used barrels into drums, we work with local artisans and musicians to give our barrels a new lease of life. By keeping local musical traditions alive, this initiative helps us discover just how connected music and sustainability are.

community

RAISING SPIRITS

COVID had a tremendous impact on communities and industries around the world. Hospitality took a huge hit, with millions of bars and restaurants at a standstill. As the lifeblood of many local communities, we saw an opportunity to support them at a grassroots level with our #RaiseYourSpirits initiative. We donated $3 million in financial support, provided meals and other essentials, and partnered with several non-profit organizations to support those most in need.

Upcycling our barrels allows us to celebrate Puerto Rico’s rich heritage.