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Editorial

EVERYTHING YOU NEED TO KNOW ABOUT RUM

4 min read

Here at BACARDÍ, rum is our speciality

With so many brilliant flavors and endless recipes to try, we know that it might be difficult knowing where to begin on your rum journey. So we’re here to help! A tasty little guide to get you up to speed on all things rum.

THE BASICS

At BACARDÍ we make rum – from white to flavors, spiced and decadent sun-aged rums. To make a batch of BACARDÍ’s delicious rum requires just three ingredients: molasses from sugarcane, yeast and water.

The water dilutes the molasses enough for BACARDÍ’s unique strain of yeast (which we keep locked up in special refrigerators) to ferment. This process creates both carbon dioxide and alcohol, otherwise known as ‘Mash.’

After fermentation we distill the ‘Mash’ to evaporate and collect the alcohol. It’s then filtered before the fun part – ageing. This is where the rum takes on all the delicious characters and notes that we love.

Find out more about making BACARDÍ rum here.

THE EXPERTS BEHIND IT ALL

Behind every bottle of BACARDÍ, there’s a talented craftsperson checking each and every batch of BACARDÍ rum. With the prestigious title of Maestro de Ron BACARDÍ, our ‘Masters of BACARDÍ rum’ have decades of training and experience under their belts – so nothing sneaks under their noses. More than a Master Blender or Master Distiller, they oversee everything. From the distillery to the rum plant, they follow traditions and steps handed down through 15 generations to ensure the delicious quality and taste in each and every bottle.

NEXT STEP: BARRELS

Oak barrels play a key role in developing the flavor, aroma, color and smoothness in every bottle of BACARDÍ.

It’s all about absorption: The rum takes on the barrel’s natural wood goodness, developing its unique flavor.

A match made in Heaven: Combining different rum bases creates brand new flavors.

Charcoal say what!: With its absorption powers and its use in the filtration process, charcoal is almost magical. BACARDÍ’s carefully selected charcoal blend is so important it’s TOP SECRET.

A breath of fresh air: Oxidation contributes to the unique flavor and color of rum. So we seal all our barrels once they’re filled to 90% capacity, starting this process ASAP.

The Angel’s Share: This is the name given to the alcohol that evaporates as spirits mature, concentrating the flavor of what’s left. Watch Michael B. Jordan’s film to discover why the angels love BACARDÍ best.

LIGHT RUM VS DARK RUM

It’s all about time, my friend. You may not know this but all BACARDÍ Rums are aged, undisturbed in oak barrels. And it’s this ageing process that develops the character, flavors, and color of our Rums.

So, how can aged rums be colorless?

The secret: Charcoal. It’s charcoal filtration that our Maestros depend upon to help shape and polish our Rums. There are even special charcoals that have the power to remove color.

Ageing, blending and filtering our Rums in this way helps our Maestros de Ron BACARDÍ develop something for every palate.

Top up your knowledge with our aged rum guide or skip the reading and get yourself on our rum tasting tour.

THE RUM ESSENTIALS

Here at BACARDÍ, rum is our speciality. From spiced to aged, here’s a little guide to getting to know our rums better.

The Carta range

These rums are the world’s most-awarded. Sun-soaked, they’re made to mix with a variety of flavors.

This range includes BACARDÍ Superior, BACARDÍ Gold, BACARDÍ Black and BACARDÍ Spiced.

The flavors range

BACARDÍ’s flavoured rums offer a unique twist on the original BACARDÍ and the cocktails you can create. Try BACARDÍ Raspberry for a tangy take on a Mojito or keep it refreshing with a simple mixer like soda. Not surprisingly, BACARDÍ Coconut makes an excellent Piña Colada and pairs well with cola.

The flavored rum range includes BACARDÍ Coconut, BACARDÍ Raspberry, BACARDÍ Tropical, BACARDÍ Lime, BACARDÍ Limón, BACARDÍ Dragonberry (A delicious blend of Dragon fruit and Strawberry), BACARDÍ Mango, and BACARDÍ Banana.

The Premium range

Each rum in our Premium collection has been barrel-aged under the Caribbean sun. You’ll find the barrel-age of each rum marked on the bottle – each year worth the wait, as it’s what helps to define the rum’s delicious notes and character. From elevating cocktails to smooth sipping rums, our premium range is best savored with friends.

This range includes BACARDÍ Añejo 4, BACARDÍ Reserva Ocho 8, BACARDÍ Gran Reserva 10, and BACARDÍ Gran Reserva Limitada.

BAKE IT RUM STYLE

Have you heard about the BACARDÍ famous rum cake? Well look no further, this tasty number is one special treat for rum and dessert-lovers everywhere. BACARDÍ rum adds delicious depth and flavor to a velvety sponge, topped with pineapple , cherries and a rum-butter glaze. A timeless classic you’ll want to toast and for that, we suggest BACARDÍ Ocho on the Rocks.

MIXING WITH THE BEST

Looking for something to mix your rum with? BACARDÍ Rum is famously versatile and can be mixed with almost anything. Those looking for something sweet and simple should grab some fruit juice and try a Jungle Bird. If you’re envisioning a balmy night in the tropics you might want to use some Lime juice to create a Daiquiri. For a good old-fashioned tingle in the tastebuds then bring out the ginger beer and try your hand at a Spiced Mule. And if you just fancy something tried, tested and loved across the world, then pour yourself a Rum and Cola. There’s plenty more refreshing inspiration over on our Cocktail page, or have a go at mixology yourself with our virtual classes.

ALL GOOD THINGS COME TO AN END

Unopened bottles of rum can last decades and decades. Opened bottles, on the other hand, have a recommended drink-by date of around six months. The rum doesn’t spoil after this time, but the flavor profile we’ve crafted changes with the introduction of oxygen.

BACARDÍ is proud to have so much family history embedded into its DNA.

THE BACARDÍ LOW‑DOWN

It all started back in 1862 when Don Facundo Bacardí Massó bought a small distillery in Santiago de Cuba. While it was Facundo’s dream to make a smooth, light-bodied rum, it was his wife, Doña Amalia, who suggested adopting the bat as the symbol of BACARDÍ. Fast forward 150 years and BACARDÍ is still a proud family-owned company to this day.

4 BONUS FACTS TO DISH OUT AT YOUR NEXT DINNER PARTY:

Rum is believed to have been invented during the 17th century.

Sir Francis Drake used Rum to create a drink called ‘El Draque’ that was supposed to help prevent scurvy because of the vitamin C found in the Lime.

The largest rum distillery in the world is our very own Casa BACARDÍ which produces 100,000 litres every day. And you can visit!

The most exclusive bottle of BACARDÍ was created for our 150 year anniversary and was crafted by 8 master blenders – all Bacardí family members. Blended with incredibly old and rare rums from the family’s private reserves, it was sold for $2,000.

Congratulations! You’re now a certified rum aficionado.

What will your next rum challenge be? Mix the cocktail of your dreams? Or learn from the Maestros and bottle your own BACARDÍ?